LATHER IT IN, LET IT GO.

The ask: Revive Sunsilk as an iconic haircare brand by igniting love and passion among Gen Z, fitting perfectly into their culture and lifestyle.

The insight: For so many women, a hot shower isn’t just routine; it’s a ritual. A moment of stillness. A reset button. This cinematic campaign captures the power of rinsing it all away—regrets, past lives, bad decisions, self-doubt. With Sunsilk, shampoo isn’t just about shine; it’s about shedding what no longer serves you.