SUN BEAM
The ask: Reimagine Jim Beam as a non-alcoholic product targeted at Gen Z with its own brand identity.
The insight: People report a feeling of warmth when drinking bourbon as well as a brightness or lightness when they abstain from drinking.
CASE STUDY VIDEO
THE SPIRIT
SOCIAL
OUT OF HOME
BRAND EXPERIENCE
Light installations above Sun Beam bottles in bar shelves.
IN STORE
PRODUCT LINE
Ready to drink products inspired by Jim Beam Kentucky Coolers.