GOOGLE ANT
The ask: Local news sources around the country are struggling, and Google wants to bring them back into the spotlight through a new interface.
The solution: Create a connection between local communities and ant colonies. With ants, there is no ambiguity of conversation, misinformation, or mistrust—the perfect model for the future of local news.
OUT OF HOME
THE APP
The app contains all news stories for the users' local area, along with a town forum (AntHills) where users can comment town events/happenings for journalists to use to cater their stories to readers' interests.
THE SITE
SOCIAL
STUNT
Ant farms in towns around the US to create buzz around the campaign. The walls are lined with news stories from each town and farm explorers are encouraged to read and interact with each one.
Ant farms are then live-streamed to out of home billboards in major cities.